oakbluf

Soft Is the New Power: Ralph Lauren and the Elegance of Black Legacy

Soft Is the New Power: Ralph Lauren and the Elegance of Black Legacy

This Ralph Lauren campaign, set in Martha’s Vineyard’s historic Oak Bluffs, wasn’t just fashion. It was legacy. It was softness. It was a visual remembrance of Black wealth, community, and generational ease, a reality too often erased from public narratives.